Meet K18 AirWash: The Reinvention of Dry Shampoo
Discover the future of clean, powered by K18-patented ODORBIND biotech.
Forget everything you thought you knew about dry shampoo: the buildup, the white cast, the heavy fragrances, and aerosol.
Powered by revolutionary odorBIND smart-release biotechnology, K18’s NEW non-aerosol, scalp-friendly formula doesn’t mask odors—it’s scientifically proven to recognize, suspend, and eliminate them and replace odor with a subtle, easily layered fragrance.
Translucent microbeads (made from naturally occurring, mineral-based silica—not plastics) sponge up excess oil without leaving white cast or starchy buildup behind, so all hair types and colors can get an extended clean for up to 3 days and prioritize scalp health at the same time.
But how does it work? Let’s take a look at the science behind this formula.
In short, K18 bioscientists found the strongest odor-detection system in nature and used its mapped genome from DNA databases + synthetic biology to create a NEW odor-control molecule: odorBIND. This type of future-thinking formulation is unique to synthetic biology—only through genome mapping they were able to pick what features we’d like to see in a beauty product, find how they appear in nature, and then recreate them in the lab. This keeps the products vegan, cruelty-free, and easier on the planet’s resources. Pretty cool, right?
K18 co-founder and CEO Suveen Sahib explains why he’s so excited about AirWash and the possibilities it represents for the future of haircare and beauty:
“Launching K18 was all about bringing a biotech revolution to the beauty world—creating products that not only elevate daily beauty routines but also empower personal hair expression.
Now, we’re thrilled to introduce AirWash, our latest innovation set to transform the traditional dry shampoo scene with our cutting-edge odorBIND biotechnology. It’s a game-changer for both our loyal followers and newcomers alike, promising a fresh take on haircare.”
How do I use AirWash dry shampoo?
Like all of K18’s highly concentrated formulas, AirWash was designed to use less while delivering the best possible results, so there’s no need to douse hair to achieve a high-performance clean. The non-aerosol formula may feel slightly damp at first but don’t worry, it won’t disturb hair’s style.
- Start by shaking the bottle well and sectioning out hair to make it easier to target the areas where it’s needed most
- From there, hold AirWash 4-6 inches away from the scalp and start with one to three sprays per section, then build as needed
- Massage in with fingers or a brush to distribute the product, and style as usual
PRO tip: If hair feels gritty or dry, you’re using too much. Brush or reset with shampoo.
How does AirWash fit into my routine?
Unlike most of K18’s products (with the exception of molecular repair hair oil which can be used on damp or dry hair) AirWash is designed to be used on dry hair only to preserve or reset freshness.
It’s fully compatible with all K18 products, so it fits into any routine.
Can I use it on clean hair?
Great question, yes you can. AirWash can be applied to clean, dry hair after styling to keep day 1* hair going. It can also be applied before or after a workout to help control odor, so if your clients don’t have time for a post-gym wash, you can let them know AirWash has them covered.
Now that we’ve given you the full run-down, are you ready to recommend our weightless, biotech-powered dry shampoo to your clients? Their hair (and scalps!) will thank you.
Get in on the future of clean.
Ready to try the reinvention of dry shampoo?